for immediate release

DataDriven MarCom to Sponsor IABC Measurement Seminar

Chicago, IL-DataDriven MarCom, Inc. will be the official sponsor of the seminar, "Measurement: Key to Effective Communications" presented by Lou Williams, ABC, APR and Greg Gordon, both from L.C. Williams & Associates. This will be an information-packed, interactive full-day IABC/Chicago seminar to help attendees understand:

• what can and can't be measured
• how to structure a research program
• content analysis
• questionnaaires and surveys
• guidelines for conducting interviews and focus groups
• communication audits and reader surveys, and
• how to use results to improve communication.

As the official sponsor of this seminar, DataDriven MarCom (DDMC) will present an interactive demo of the Web database tool designed to help B2B marketers determine the ROI of their communications. DDMC will also distribute comprehensive literature, including a CD with a demo, to each attendee. A DDMC respresentative will be on site to answer any questions.

The seminar will take place Tuesday, April 20, 8:30 am - 4:30 pm at Maggiano's, 516 W. Clark, Chicago. To register, go to www.iabcchicago.com.

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