for immediate release

DataDriven MarCom™ Offers B2B Marketers Full Service Management of ROI Metrics

Chicago, IL (Sept. 30)-DataDriven MarCom, Inc. (DDMC) today launched DDMCmax™, a full-service program designed to manage all the metrics B2B marketers need to demonstrate ROI of their marketing communications. DDMCmax™ provides everything from initial assessments of the client's internal processes to real-time customized reports.

DDMCmax™ reports give B2B marketers information that:

• helps demonstrate ROI of each component of the marketing communication mix,
• shows specifically which media generate the greatest leads-to-sales conversions,
• compares ROI metrics by campaigns and by tactics employed,
• provides a solid rationale for allocating marketing communication budgets,
• compares actual budgets to costs-to-date in real-time, and
• much, much more.

At the core of DDMCmax™ is a Web database tool designed to capture and maintain the data B2B marketers need to demonstrate ROI of their marketing communications.

"We originally designed the database for B2B marketers who are serious about ROI accountability," says Merry Elrick, president, DataDriven MarCom, Inc. "We have found that MarCom departments have been cut to the bone, and marketers are stretched too thin to achieve the quantitative rigor they'd like. That's where we come in. We provide full-service management of the ROI measurement function."

DataDriven MarCom works with clients to:

• establish procedures required to use the proprietary database tool,
• enter the necessary data,
• qualify leads,
• capture, record and maintain data,
• deliver real-time reports,
• analyze and evaluate data, and
• recommend budget allocation.

DDMCmax™ allows marketers to outsource the entire ROI measurement function.

For those on tight budgets, DataDriven MarCom offers DDMCbasic™, a program that provides marketers with access to the proprietary database tool. This program includes a robust Help File and initial counseling to guide marketers in using the database.

DataDriven MarCom, Inc. provides B2B marketers with the metrics they need to demonstrate ROI of their marketing communications.

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