for immediate release

New DataDriven MarCom™ Database Tool Allows B2B Marketers to Show ROI of Communications

CHICAGO, IL (January 22, 2004)-DataDriven MarCom, Inc. (DDMC) today launched its Web database tool, designed specifically for B2B marketing professionals to help them measure ROI, at www.datadrivenmarcom.com .

At a glance, the tool shows communicators the efficacy of their efforts: which creative campaigns and which tactics-such as advertising, PR, direct mail or the Web-are bringing them the greatest return on investment. In addition, communicators can print out reports that show:

• what customers and prospects have responded to communications,
• which publications and Web sites provide the most and best leads,
• which salespeople are connecting leads to sales,
• which tactic has the best ROI, and
• which campaign has the best ROI.

DataDriven MarCom provides data that help communicators create strategies that produce measurable results. The data help them demonstrate, in quantifiable terms, exactly what impact communications have on the bottom line.

"We believe in integrated marketing communications," states Merry Elrick, DataDriven MarCom, Inc. president. "We want data to drive our marketing communications decisions-not gut feelings. DataDriven MarCom gives us a solid rationale for creating strategies and allocating budgets."

DDMC uses Web database technology. All the information is stored in a central database, and two basic user types access and manipulate the data from different portals on the Web. The administrator-or communicator-is one user type. S/he enters information about campaigns and tactics, and assigns leads to salespeople. Each salesperson has his/her own Lead Dashboard where s/he can view and manipulate information, recording any sales.

The database is dynamic. Whenever either party records new information, the other will see it from his or her own portal. The exception is that only the administrator will see campaign and tactic costs, and only the administrator can view all Lead Dashboards and print out reports showing results. This allows the administrator control of the information generated by DDMC.

The DDMC Web site relies on intricately-designed database architecture, yet is easy to navigate intuitively. Users take only three easy steps to create a program that meets their specific requirements, and makes DDMC customized for their organizations.

Communicators interested in seeing a demonstration of how the site works can click on "see a demo" on the home page, www.datadrivenmarcom.com .

DataDriven MarCom, Inc. provides a Web database tool for B2B marketers to use in measuring the ROI of their communications. DDMC is the sister company of Elrick Business Communications, Inc., a full service, integrated marketing communications agency serving the B2B marketer.

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