for immediate release

DataDriven MarCom™ Offers BMA and ISBM Members
A 20% Discount on ROI Metric Management Services

Chicago, IL (Oct. 26)-DataDriven MarCom, Inc. (DDMC) announced it will offer Business Marketing Association (BMA) and Institute for the Study of Business Markets (ISBM) members a 20% discount on the company's ROI metric management services.

"This offer enhances the value of a BMA membership," say Rick Kean, CBC, BMA Executive Director. "Our members understand the importance of demonstrating ROI, but too often, they just don't have the manpower or resources they need. This program allows them to outsource ROI metric management at a reasonable cost."

"Our members have expressed a need for this type of service," adds Ralph Oliva, ISBM Executive Director. "They want to demonstrate ROI, and this program will guide them through the process. It's yet another part of our network with researchers, educators and B2B practitioners."

DataDriven MarCom's full-service program, DDMCmax™, provides management of all the metrics B2B marketers need to demonstrate ROI of their marketing communications. The service includes everything from an initial assessment of the marketer's internal processes to real-time customized reports.

The reports provide information that:

• helps demonstrate ROI of each component of the marketing communication mix,
• shows specifically which media generate the greatest leads-to-sales conversions,
• compares ROI metrics by campaigns and by tactics employed,
• provides a solid rationale for allocating marketing communication budgets,
• compares actual budgets to costs-to-date in real-time, and
• much, much more.

At the core of DDMCmax™ is a Web database tool designed to capture and maintain the data B2B marketers need to demonstrate ROI of their marketing communications.

Marketers on a budget have the option of subscribing to DDMCbasic™. Subscribers will have a password-protected private account from which to manage their own ROI metrics. The system is complex enough to give them meaningful data, but not difficult to use. A robust Help File guides users.

DataDriven MarCom, Inc. provides B2B marketers with the metrics they need to demonstrate ROI of their marketing communications.

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